Create a Video Advocacy Plan
Do you want to use video to create social change? Are you trying to determine how to best tell a story that will create lasting change? If so, you are in the right place. The Video Advocacy Planning Toolkit incorporates the best practices and lessons learned by WITNESS and our partners over the past 20 years. The Toolkit was created to help human rights defenders and activists evaluate whether video is right for their campaign. It will also help you to plan and create an effective and powerful advocacy video.
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Is this Toolkit Right for You?
Video can be a powerful advocacy tool. We created this Toolkit for human rights defenders and social change activists interested in using video to strengthen their advocacy campaigns.
5 Key Ingredients of Video Advocacy
From knowing your audience to choosing the best messengers to tell your story, learn about the five key ingredients that every successful advocacy video includes.
10 Questions to Answer Before You Film
Do you know your audience? Do you know how and when they will see your video? You should be able to answer these questions - and eight more - before you pick up a camera.