Press play to watch this introductory video on how to create videos for change.
How to Create Videos for Change
Press play to watch this introductory video to learn how the Toolkit will help you create powerful videos to support your advocacy work, and how you can create your own Video Advocacy Plan.
Watch: Toolkit Introduction Video
In 2008, political violence erupted as a result of contested national elections in Zimbabwe. Women of all ages were abducted, raped and beaten in secret torture centers due to their political affiliations. See how WITNESS partner RAU used video to support their advocacy work.
Case Study: Human Rights Testimonies
Video: WITNESS Video Advocacy Planning Toolkit Introduction

Create a Video Advocacy Plan

Create a Video Advocacy Plan

Do you want to use video to create social change? Are you trying to determine how to best tell a story that will create lasting change? If so, you are in the right place. The Video Advocacy Planning Toolkit incorporates the best practices and lessons learned by WITNESS and our partners over the past 20 years. The Toolkit was created to help human rights defenders and activists evaluate whether video is right for their campaign. It will also help you to plan and create an effective and powerful advocacy video.

Start creating your Video Advocacy Plan.


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Is this Toolkit Right for You?

Video can be a powerful advocacy tool. We created this Toolkit for human rights defenders and social change activists interested in using video to strengthen their advocacy campaigns.

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5 Key Ingredients of Video Advocacy

From knowing your audience to choosing the best messengers to tell your story, learn about the five key ingredients that every successful advocacy video includes.

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10 Questions to Answer Before You Film

Do you know your audience? Do you know how and when they will see your video? You should be able to answer these questions - and eight more - before you pick up a camera.